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Veg Power is a campaign to encourage children in the UK to eat more veg

Poor diet is now the greatest threat to health and well-being in the UK. Government guidance suggests we should be eating seven portions of fruit and veg a day. But a recent study by the Food Foundation showed that 95.5% of children aged 11-16 aren’t eating enough vegetables.

And with only 1.2% of food and soft drink advertising being spent on promoting vegetables to children, it’s not surprising kids find other, less healthy options so tempting.

Veg power is part of Peas Please, which looks at the food system to find ways to overcome barriers to eating veg.